In this digital era, online conversion is very important for e-commerce and online businesses. Increasing the online conversion rate is the most challenging for all online businesses. All e-commerce and online businesses are doing competition for increasing their conversion rate. But very few of them are becoming successful. Here I will show you how to increase online conversion rate.
Let’s jump into the deep:
Fast Load Speed
Fast load speed is very important for getting and keeping the traffic to your e-commerce or online business website. As per Google, traffic doesn’t wait for more than 2.5s to load a website. So, if your website is not fast enough, traffic will go to other websites and you will get only bounce. So, load speed plays a vital role to keep traffic to your website and when you can keep traffic to your website, the conversion rate will increase automatically.
Use High Quality Image
The image plays a vital role in the online business. Online customers mainly depend on the product image. If they like the image then they see the product’s description, review, etc. So, it is highly recommended to use high-quality images for your e-commerce or online business. Always use a white background for your images.
There are many tools to make high-quality images, such as:
- Adobe Photoshop
- Corel PaintShop Pro
- Skylum Luminar
- Adobe Lightroom
- Skylum Aurora HDR
You should provide a complete product description for your online and e-commerce business. The product description should be detailed. You can include raw materials, colors, sizes, quality control techniques, pros, and cons, etc. so that, visitors can easily take their decision to buy the product.
Add FAQ section in your description. So that, potential customers or visitors can get answers. FAQ section is always helpful to improve conversion rate.
Video content also plays a vital role to increase the online conversion rate. Visitors can easily understand the product from the video content. When the visitors can understand more about your products, the conversion rate will increase automatically.
Video content also helps to keep visitors’ attention. Visitors’ attention is the key to increasing the online conversion rate.
Use Live Chat Software
Most of the visitors want to chat with the sellers. Visitors feel comfort to chat with the seller and get confidence on the seller. If your e-commerce or online business has a chat facility and you or your people can answer immediately after getting a message from visitors, you can boost your online conversion rate more than other competitors. You can use any of the following live chat software:
- Hubspot Live Chat
For all online customers, e-commerce consumers always check customers’ reviews. If they find the maximum number of good reviews, they naturally decide to buy products or services. If they find the maximum number of bad reviews, they decide not to buy.
So, first, you need to deliver quality products and services and then ask your customers to give their feedback.
Good customers reviews will increase your online conversion rate.
Add Pop-up to Your Site
Pop-up helps to increase conversion rate. According to sumo, the average pop-up conversion rate is 3.09%. You can reach up to a 10% conversion rate if you can do it properly. This one change will catapult your conversion rate.
Here are some tips for getting the highest conversion rate:
- Try several offers such as free PDFs, premium content, free products, services, buy 1 get 1 free, etc.
- Your pop-up timer should be 30 second delay so that, visitors don’t being annoying.
- Easy to close pop-up
- Set a cookie so that, pop-up only appears once per user.
This setup will boost huge conversion and keep the complaints zero.
Remove Unnecessary Form Fields
Unnecessary form fields always annoy visitors. It is the best way to kill your conversion rate. Remove all unnecessary form fields from your sign-up form.
Removing each field can increase up to a 10% conversion rate.
Web traffic, visitors never like too many directions. Too many directions can kill your potential conversions. So, you have to remove distractions and create a clean landing page. Your landing page should be clear, concise, and easy to navigate.
In the landing page, you should include the necessary heading and subheadings, benefits and features, testimonials, visual and contextual offers.
These steps will help you to increase the conversion rate.
Make the Initial Steps Easy
Human psychology prefers to finish the work they started. So, when it comes to your conversion rate, your sign-up should be easy to do.
Instead of asking for a lot of information, simply request an email address to start. When you have the email address of your visitors, you can send them new updates, offers, special discounts, etc.
Use Third Party Sign up Service
Third-party sign-up service is always user-friendly for the traffic. It is easy to sign up and log in. Google, Facebook, etc. are very popular sign-up techniques nowadays.
The important thing is you will get more sign-up from the third-party sign-up service than your own sign-up form.
More signs up obviously increase your online conversing rate.
Organic traffic always boosts your conversion rate. So, you should focus to get organic traffic to your e-commerce or business website. Search engine optimization is the best way to get organic traffic. Search engine paid marketing also gives your organic traffic but the conversion rate is higher in SEO.
So, if you want to boost online conversion rates you must do search engine optimization for your online business.
Online conversion is very important for all online businesses. If you don’t get enough conversation from your business, you can’t make more profit. I hope if you follow the above steps you can increase the online conversion rate and can make more profit. The more efficiently you can implement the above steps in your business, the more conversion and profit you will get.