Creating quality content and promoting it requires a lot of effort, time, and resources. Not receiving the expected results after making all the hard work makes us feel down. This may happen due to our unorganized and poor marketing campaigns, wrong strategies, not going with the best marketing platforms and others. In this article, I am sharing my experience and knowledge of the top 10 tips to promote your blog on social media.
You may have been using social media for blog promotion then it’s confirmed that you are doing it wrong if the results aren’t as expected. If you aren’t using social media for your blog promotion then it could be the worse decision of yours so far.
I have made a featured list of top 10 tips to promote your blog on social media and you must alter your social media marketing strategies according to the tips listed below. It will be a good post to go through for the newbies who aren’t much known about social media marketing.
Promote Fellow Bloggers
Promoting others can really help you grow your website on social media. Who doesn’t like to get their blog promoted by their fellow bloggers? Doing this helps you make better relations with other bloggers relevant to your niche and also allows you to access their own audience base.
Sharing other blog posts on your social media accounts won’t harm you any way and also it will not take a lot of time. Most of the bloggers will also share your blog posts in return and in this way you will get more exposure and support from the blogger community.
Make sure to share other blog posts aggressively on a few top social media sites including
Integrate Your Blog with Social Media
Make your blog more and more social media friendly by integrating your blog with most social media platforms. Doing the same will help you share your blog posts with just a few clicks. Integrating social media into your blog will act as a bridge between two different worlds and the whole process is easy enough to perform thanks to simple content management software like WordPress etc.
Use Sharing Buttons
Encourage your visitors and readers to share your blog by adding social media sharing buttons and widgets to your blog. More shares will bring more traffic and revenue to your blog. You should also follow some tips to use sharing buttons at their best such as:
- Keep it minimal, use not more than 5 top social media platforms
- Unnecessary social media buttons may make your visitors off
- It may also slow your website’s loading speed
- Minimum widgets will make your website look clutter-free
Pick a Quality Social Media Management Tool
Managing multiple social media sites by yourself wouldn’t be easy. You will have to hire a few people for handling all of your social media kinds of tasks. Doing all these kinds of stuff could be very easy with a quality social media management tool. These tools are designed to handle multiple social media platforms at their best.
There are tens of relevant tools available such as HootSuite, Zoho, Buffer, MeetEdward, Tailwind, and the list goes on. The best thing about these tools is that they work on algorithms and choose the best time to publish social media posts.
Every social media is different and the best time for posting for getting maximum engagement is also different. Here are the management tools that come in handy and choose the best time to share your blog posts automatically.
Make your Posts Eye-Catchy
If your social media posts aren’t generating more attention then it doesn’t go to help you anyway. Just as you curate your blog content, you must make sure to create compelling social media posts too. It’s not a difficult task to perform if you go with the few tips featured below:
- Use eye-catchy headlines
- Include better visual content
- Create HashTags
- Keep the headline minimal yet understandable
- Use GIFS, short videos, source, and more variety of visual content
Do Social Media Influencing
Influencer marketing has evolved as one of the best marketing strategies over the years and you shouldn’t miss the opportunity to avail it. Social media consist of a huge share in influencer marketing and that’s why you must do social media influencer marketing.
You will find many influencers relevant to your blog niche. Hire them to do social media marketing campaigns for you. If you are new to influencer marketing then don’t just jump to it, make sure to follow the best ones and always be aware of the fake influencers in the industry.
Ask for Shares
While doing all the marketing campaigns you may end up with a question of why you aren’t getting more shares and retweets on social media. The reason could be that you aren’t appealing to your visitors to share your content. Just add a small “Like and Share” phrase with each of your social media posts and you will notice better results.
Grow your Social Media Reach
A big community base on various social media platforms. You must make a great effort to grow your social media reach by increasing the followers’ count. Growing social media follower count on multiple platforms is a time taking the job. You can make the whole process easy by applying a few best tips to grow social media followers such as:
- Follow other relevant users
- Share other posts
- Be engaged and active
- Mention top followers
- Share useful opinions, news, data, trends, etc
WhatsApp is a great way to grow your blog reach. You can easily use the WhatsApp Web on your PC or Laptop for growing your blog traffic. First, you should install the web WhatsApp on your PC/Laptop, then scan the QR code that is showing on the WhatsApp web screen with your smartphone (The smartphone should have active WhatsApp).
Now you can send your blog to your readers or followers through WhatsApp web.
You can also promote your blog to other forums and microblogging sites. Doing this will reduce the dependence on social media as well as will help you get more from tons of networking sites available. Make sure to bookmark multiple relevant social media pages and groups and share your blog posts frequently to get more exposure and reach.
Republish and Re-Promote
Updating and republishing your old blog posts is one of the best tactics used for website growth and you shouldn’t avoid this movie. Make a list of some of your most successful blog posts which had received more social media attention before. Do some updates, republish it, and re-promote on your social media sites for best results.
Social media has become an integral part of our lives and these days it may be impossible for most of us to imagine a life without social media and other networking platforms. No matter whether you are using it for personal or professional use, it has the capability to give the best returns if utilized properly.
If you own a blog and want to use social media as a platform for promoting your website then you will surely find the tips listed above. Use these platforms at their best and achieve your promotion goals.