In this digital era almost every entrepreneur has one or more than one digital platforms and all of them are doing marketing of their platforms. They use various types of digital marketing techniques such as SEO, SEM, SMM, SMO, email marketing, PPC campaign, etc. Today I will compare the above techniques SEO vs SEM vs SMM vs SMO so that you can choose the right technique for your business.
Let’s jump into deep:
What is SEO?
SEO means search engine optimization. After doing SEO for your website it will rank higher on SERP. You will get organic traffic to your website.
How to do SEO
SEO is a technical work. Anyone who knows the techniques can do SEO. There are three major steps in SEO; on-page optimization, technical optimization, and off-page optimization. Here are the following steps you have to follow for optimizing your website:
- Keywords research
- High-quality and informative content creation
- Content decoration
- URL optimizing
- Internal link creation
- Optimized Meta description
- Load speed optimization
- Mobile friendly website
- Image optimization
- Create structured data
- Create XML sitemap
- Connect your website to Google search console
- Building traffic funnels with link-building techniques
Benefits of SEO
You can enjoy some extraordinary benefits from SEO that other digital marketing techniques can’t give you. Here are some benefits of SEO for you:
- Branding your website.
- Getting more traffic.
- SEO will make your website more reliable to visitors.
- Increase your click ratio.
- Better user experience
- Impacts on sales
- Always being updated
- Understand the online environment
- Cost-effective marketing strategy
- Open the new opportunity
What is SEM?
SEM means search engine marketing. It is paid campaign in the search engines. When we search something in the search engines, it shows us 10 organic results as well as 1-2 paid ad results. These paid search results come from SEM.
How to do SEM
You have to do keywords research first for search engine marketing. High search volume keywords are good for SEM. After keywords research, you have to set up paid campaign data such as target area, target audience, time period, cost per click you want to pay, payment procedure, etc. Search engines will start the ad campaign after completing all the setups.
Benefits of SEM
There are some benefits that only SEM can give you. Here are some SEM benefits I’m sharing
- SEM can give you very fast result
- Low cost campaign comparing to other digital marketing techniques
- It gives organic traffic
- If you don’t get any click from the ad campaign, you don’t need to pay money.
What is SMM?
SMM means social media marketing. Social media platforms are the best places for getting traffic for a new website. If you don’t have a lot of social media followers, you may need to promote your business on social media platforms.
How to do SMM
Social media marketing is much easier than other marketing techniques. It can give you the fastest results if you can do SMM properly. Here I’m sharing some tips for doing SMM properly.
- First make an eye catching content including banner images.
- Now go to your ad account
- Set your target audiences, interest of the audiences, age of the audiences, etc
- Set your target location
- Time period of the ad campaign
- Payment procedure
Now you can run the social media ad campaign
Benefits of SMM
SMM is a very good marketing strategy for the newbie. Here I’m sharing some extraordinary benefits of SMM:
- Social media marketing can give you very fast result
- SMM is very cost effective
- Best way to get social traffic and social engagement.
- It helps to create your own community.
What is SMO?
SMO means social media optimization. The social media platform is the place where you can get the maximum number of traffic. When you will optimize your social account or pages, you can reach many people without expending money.
How to do SMO
Here I’m sharing some common techniques to optimize your social account.
- Create a social page
- Provide all information including website URL, contact info and address.
- Verify your account
- Post regularly to your page
- Like and follow others’ pages
- Give your valuable comments to others’ post
- Share others’ relevant post
Benefits of SMO
There are several benefits you can get from SMO such as
- SMO is very low cost
- It helps to build your own community
- SMO gives you long term results.
- It helps to build brand value.
Now let’s see the comparison table of SEO vs SEM vs SMM vs SMO. I hope this table will help you to decide which digital marketing technique you will follow for your business.
SEO vs SEM vs SMM vs SMO
|You will get 100% organic traffic from organic search||You will get organic traffic from a paid campaign||Paid traffic from social platforms||Social traffic from social media platforms organically|
|It takes time to get organic traffic||You will get traffic immediately||You will get immediately social traffic||It will take some extra time compared to SEM and SMM|
|High sales conversion||Compare to SEO it gets low sales conversion||Compare to SEO, SEM, SMO, it gets low sales conversion||Compare to SMM and SEM it gets better sales conversion|
|Compare to SEM, SMM, and SMO, it needs high investment||SEM is cheaper than SEO||SMM is cheaper than SEO, SEM||SMO is very cheap|
|You need to hire an SEO expert for your website||You can do SEM on your own||You can do SMM on your own||You can do SMO on your own|
|SEO helps to make your business a brand||Compared to SEO it can’t do much||Compared to SEO it can’t do much||SMO also improve brand value|
|SEO increases the trust flow of a business||It can’t play a vital role to increase trust flow||It can’t play a vital role to increase trust flow||Compared to SEO it can increase a little bit trust flow|
SEO, SEM, SMM, and SMO all are very powerful digital marketing techniques. All the said techniques can improve your sales as well as online visibility. In this article, I have shared my knowledge and compared the digital marketing techniques SEO vs SEM vs SMM vs SMO. I hope this comparison will help you to make the right decision to do digital marketing for your business.