SEO vs. SMO, both are digital marketing tools. Many of us can’t understand what digital marketing strategy we should take for generating more traffic and sales.
As a digital marketing and SEO expert in Bangladesh, I will discuss SEO, SMO, and what is required for what type of business.
Let’s jump into the deep.
What is SEO
SEO means search engine optimization. There are some billion websites that are live. Every day millions of pages are published online and 5 billion searches are performed at Google.
Naturally, people visit those sites that are ranking on the 1st page of the search engines. The ranking on the 1st page of the search engine depends on SEO.
So, if you want organic traffic to your website and convert the traffic into sales, you need your keywords ranking on the 1st page of the search engine. SEO is the best way to get ranking on the 1st page of the search engine.
SEO is the best digital marketing tool. Like all other digital marketing tools, SEO also has some pros and cons.
Let’s see the pros and cons of SEO
Pros of SEO
- SEO is the best way to get ranking on the 1st page of the search engines.
- Best way to get the organic traffic.
- Highest sales conversion rate.
- No need to invest on other marketing tools after getting ranking on the 1st page.
- 24X7 traffic generation.
- 24×7 sales generations.
Cons of SEO
- You need to do big investment for doing SEO
- SEO is a long time process
- After getting ranking, you need to maintain the ranking
- Maintaining the ranking is a continue process.
What is SMO
SMO means social media optimization. Social media platforms are the most traffic engaging platforms on this planet. So, you can get the maximum number of traffic from social media. YouTube is the no. 1 traffic engaging platform and it is a social media platform. Facebook is a no. 3 traffic engaging platform and it is also social media.
If you can do social media optimization properly you can get the maximum number of visitors from the social platforms.
Social media marketing or social media optimization also has some pros and cons.
Let’s see some pros and cons of SMO.
Pros of SMO
- Easy to do social media optimization
- Low cost
- Easy to get targeted traffic
- Easy to get maximum number of traffic
- Social signals are very helpful for search engine optimization
- SMO can help you to build a community
- SMO is the best to generate sales leads for some specific niches
- It can give you fast result
Cons of SMO
- SMO can’t give you the best sales result
- Low sales conversion rate
- High bounce rate
I have shown you the pros and cons of SEO and SMO on the above. Still now if you feel that you can’t make the right decision about what you have to do for your business, I am showing you a comparison table for you.
SEO Vs SMO
|SEO can give you organic traffic||SMO provides referral traffic|
|It is costly||It is less costly|
|It can increase reliability to the visitors||In the question of reliability, it can’t perform that much like SEO|
|SEO can improve the user experience of your website||SMO has no impact on the user experience of your website|
|White Hat SEO takes a long time for results||SMO doesn’t need a long time|
|After completing SEO you can get the results for a long time||It can’t give you the results for a long time|
|You don’t need any other digital marketing tools when you are doing SEO||You have to work on other digital marketing tools when you are doing SMO|
|It can improve brand value and trustworthiness to the visitors||It can’t improve brand value and trustworthy|
|SEO is the best cost-effective marketing strategy as it gives you long time results||Though it is less costly, it is not a cost-effective strategy.|
|It increases the CTR of your website||SMO helps to increase CTR, but can’t perform like SEO|
|SEO increases online visibility||SMO increases social media visibility|
I hope the above comparison table can help you to make the decision about your digital marketing strategy.
Now I am sharing some ideas and experiences that can be more helpful for you to make decisions about your digital marketing strategy.
What do You Need SEO or SMO
All we know is that every day billions of searches are performed at Google. But there are some niches that people search mostly on social media platforms. So, traffic generation and sales conversation depend on your niche and what digital marketing strategy you are taking for that niche; SEO or SMO.
Research shows that visitors search the following niches at social media platforms mostly:
- Cooking recipes
- Celebrity’s news
- Home décor
If you work with the above niches or sell products and services related to the above niches, you can do SMO for getting the best results.
On the other hand, visitors search the following niches at the search engines mostly:
- Marketing strategy
- Digital marketing
- Travel and tourism, etc
If you are working with the above niches or selling products and services related to the above niches, you should do SEO for getting the best results.
Many entrepreneurs, CEO, executives can’t understand which digital marketing strategy is perfect for their business. In this article, I have tried to show the comparison between SEO and SMO. I hope this comparison will help you to take the right digital marketing strategy to boost your sales and revenue.
SEO is the best for continued business growth.
SMO can give you fast result
6 months is the minimum time to get results from white hat SEO
After getting ranking, you don’t need to invest in SEO. You just need to maintain it.
Yes, you need to continue your investment in SMO.