Many SEO professionals ask often this question do backlinks still work. My answer is no. Nowadays backlinks are no more important for your SEO campaign. But yeah, you have to create traffic funnels for driving traffic to your website. In that case, we should create backlinks from where we can get traffic.
On the other hand, many people think that quality backlinks are key to ranking on search engines. That’s why the question “do backlinks still work” arises.
Today I will try to show you the details about backlinks, ranking factors, and off-page SEO strategy.
Let’s jump into the deep:
How Search Engines Works?
Search engines like Google, Bing, etc. are now mostly checking the quality of content, uniqueness, user experience, etc.
So, if you can provide high-quality, informative, unique content and your website’s user experience is good, you will get rank on search engines.
So, there is no need to do backlinks for getting ranked.
How Search Engines Measure the User Experience?
Web visitors have some standard criteria, such as they like fast load speed, high-quality, informative, easy-to-understand content, etc.
Most web surfers never wait over 3 seconds for loading a website. So, if your website load speed is over 3 seconds, visitors will bounce back. In this case, your bounce rate will become high and the search engines understand that the site is not user-friendly.
Nowadays 60% of searches are coming from mobile devices. That’s why mobile-friendly websites are very important for a better user experience.
It is a bad user experience if your website can’t perform on mobile devices.
All the above factors can be measured when visitors visit your website. That’s is the only reason you need to create backlinks, so that, you can get traffic.
Why you will Create Backlinks?
Backlinks are now needed for traffic generation. Website authority is not important nowadays.
Just imagine, you have very high-quality content, your website’s user experience is good. But people don’t know about your content.
What you should do now?
You have to reach potential visitors through content marketing. You must create backlinks at the time of content marketing.
No matter what is the links’ attribute, it may be no-follow, do-follow, sponsored, etc. if you get visitors from the link, it will work for your website’s performance.
If you don’t get traffic from the link, the link will not work, whether it is do-follow or no-follow.
It is highly recommended that you should create those links that can provide relevant traffic.
How to Create Traffic Generating Backlinks?
Nowadays, the big challenge for SEO is creating traffic-generating backlinks. Here I’m sharing my experience, so that, you can also create traffic generating backlinks.
The best way to create traffic generating backlinks is doing guest blogging on a high-quality, exact niche blog. You can also check free site to publish SEO articles.
The criteria of a high-quality, exact niche blog are as follows:
- High-quality blog means the blog who is getting a lot of traffic organically from search engines.
- A lot of keywords are ranking on the search engines
- Low spam score
- Regularly updating blogs
- Fast indexing
- Exact niche means the niche you are working for should be match to the site where you want to publish your guest article. Here I’m talking about niche match, not category match.
There is one bad side to guest blogging on a high-quality site. When your article will be live, you will get good visitors for a few days and after a few months, the referral traffic will drop from that content if that content didn’t get ranking on the 1st page of Google.
So, either you need to promote your guest article link or you need to publish new articles regularly after 1-2 months.
Social sharing is a great way of getting traffic. But only social sharing or social bookmarking is not enough for generating traffic.
You have to build up followers/friends on social sites. Without enough followers, you will not get traffic from social media.
Here I’m sharing some tips for growing social followers:
- Regular post to your social platforms
- The posts should be inspirational and helpful to others
- Accept friend/follow request of others
- Share others’ post
- Comment on others’ post
When you can build your friends/followers on social media, you will get enough traffic from the content you have shared on social platforms.
Many people thought that profile backlinks can’t provide traffic. It is totally wrong. You can get a lot of visitors from your profile link. Here, I’m sharing some tips to get traffic from profile links
- You should create profile on high-quality sites
- Post your quality content regularly
- Share your post on other platforms
- Do content marketing for the posts.
In this way, you can get many readers and these readers will see your profile as well as your website.
Video and Audio Content Marketing
Video and audio content marketing is another great way to get traffic to your website. You can get do-follow backlinks from your video and audio content.
Here, I’m sharing tips for getting referral traffic from the video and audio content.
- Create high-quality and informative content.
- Create an eye catching thumbnail.
- Provide complete description in the description box.
- Insert your link in the description as well as in the video and audio.
- Promote the video and audio content on YouTube, Facebook, Instagram, Twitter, Vimeo, etc.
The above steps will help you to make your video and audio content viral.
This article started with the question “Do Backlinks Still Work”. I hope you have got the answer from the above.
If you can’t understand my answer till now, you can read the conclusion below:
Backlinks are no more important for keywords, website ranking. But yes, it is needed for traffic generation. The more you can generate traffic, the more chances to get the ranking of your keywords and website on the 1st page of search engines.
So, my advice is, “don’t make backlinks, and make traffic funnels”.