Off page SEO strategy or backlinks strategy plays a vital role to get traffic to your website. If you can make the right off page SEO strategy, your website will get traffic. But if you make the wrong strategy, your website may become a ghost place though your website matrix may increase.
Many new SEO professionals often ask what is off-page SEO strategy or backlink strategy and how to make the right strategy.
This article is for them.
We can divide into 3 major parts in SEO.
- On Page SEO
- Technical SEO
- Off Page SEO
In this article, I will share my knowledge about off-page SEO and how you can take an off-page SEO strategy.
What is Off Page SEO
Off-page SEO is nothing but building a traffic funnel.
When you have built a nice website with some unique and informative articles, good load speed, mobile-friendly, and all other matrices of on-page SEO is ok, now you need to reach the visitor, for whom you made this website.
At the initial stage, your keywords will not rank on the 1st page of the search engines. So you need to build traffic funnels, so that, visitors can come to your website.
You can build traffic funnels in many ways. In which way you want to build traffic funnels it depends on what off-page strategy you have taken.
How Many Ways You can Build Traffic Funnels
There are many ways you can build traffic funnels for a website. Let’s see the techniques that you can follow for building traffic funnels:
- Social Media Bookmarking
- Social Media Marketing
- Forum Posting
- Question Answering
- Comment linking
- Guest Blogging
- Profile Linking
- Image Linking
- PDF Submission
- Infographic Submission
- Video Submission and Linking
- Email Marketing
Social Media Bookmarking
Social media bookmarking is one of the most popular methods of building traffic funnels. You can post your thoughts with the URL that you want to do a bookmark. This URL will be bookmarked automatically. When the social media users will see your thoughts with your link, they may click on the link and visit your website. Until you remove the link, it will be available on a particular social platform.
As a Facebook user, you may see some Facebook posts are older posts. But you are seeing the post coz the post has been bookmarked.
Social Media Marketing
Social media marketing is something different from social bookmarking. For social media marketing, you need your own business page, hashtag, etc.
Before starting social media marketing, you have to select the social platforms where you want to do marketing as there are hundreds of social media platforms on the internet.
You can create your own business page on Facebook, hashtag on Twitter, a blog on Tumblr and Reddit, GMB in Google, etc.
Forum is the place where thousands of visitors join in the discussion every day. You can also join in the discussion on forums and can build a traffic funnel. Almost all the big websites have separate forums for discussion. WordPress, Business.com, startup nation, HuffPost, etc. all have their own forum for discussion.
Question Answering Platform
There are many online platforms where people ask questions about what they want to know and those who know the answer, they answer the question. In these question-answering platforms, you can join and when you will ask any question or will give an answer, you can insert your URL link.
This type of link-building technique is very effective for building traffic funnels.
Quora, Yahoo answering, etc. are the top platforms for question answering.
Almost all blogging websites have commenting options. In the relevant articles, you can give your opinion as a comment by inserting your link. It is a very common and popular way to build a traffic funnel for your website. When other visitors will read the blog and go through the commenting area, they may click on your link. In this way, you can get traffic to your website.
Guest blogging is the most popular technique to build a traffic funnel. You need some unique and informative articles for guest posting. Never forget to insert your link into your articles. Now contact some high-traffic blogs and tell them what your article is about. If they find that your articles are interesting, they will publish them on their blogs. When traffic read your articles on those blogs, they may click on your link and will visit your website. In this way, you can build a traffic funnel for your website and get traffic.
Guest blogging can also improve your domain matrix.
For marketing purposes, you need to open accounts on many social platforms. On every social platform, you can insert your website or blog link into your profile. This technique is called profile linking.
Image linking is another popular way to build a traffic funnel for your website. There are some social platforms where you can submit your image with your link. When traffic clicks on the image it will redirect to your website. This technique is called image linking.
Pinterest, weheartit, etc. are the famous platforms for image linking.
PDF submission is another popular technique to build a traffic funnel for your website. The articles you have written in a word document, convert it to PDF. There are some platforms where you can submit your PDF. Every day much traffic visits these platforms for reading or downloading PDFs. You can get traffic from these sites also.
There are social platforms where you can submit your infographic with your link. When the traffic of those sites clicks on your infographics, they will redirect to your website. In this way, you can build a traffic funnel and get some traffic.
Video submission can give you much traffic. Just make videos relevant to your articles and insert your link. Now publish the video to video-sharing platforms like YouTube. In this way, you can build your traffic funnels. Video submission also can improve your domain matrix.
Email marketing is different from other techniques for building traffic funnels. If you regularly update your subscribers about the latest updates of your website, then the subscribers will visit your website on a regular basis.
The email marketing technique works very well for getting traffic to your website.
When the question is about the right off-page SEO strategy or backlink strategy, my advice is to make your off-page SEO strategy or backlink strategy include the all above link-building techniques.
As an SEO expert, I can give you a guarantee that if you can do on-page SEO, technical SEO, and off-page SEO properly, your website will get much traffic, and your keywords will rank on the 1st page of the search engine without any doubt.