The role of a website designer can be pretty challenging. Thus every web developer and designer is continuously trying to improve their web design skills. In this article, I will show you how to improve your web design skills. You need to have an eye for detail while also being mindful of the bigger picture, and also keep up with all the latest trends in the industry. The best web design companies are always working on improving their design skills and extending their knowledge so that they can satisfy all kinds of customers.
Being on top of the target audience’s perspective is one of the most important things when it comes to designing a website, as ultimately you are creating the websites for your clients and your skills need to be refined enough that you can bring their vision into reality. There are many ways in which you can develop your design skills and become a better designer with each passing day. These tips and tricks will help you brush up on your design skills for the better.
Let’s jump into the deep:
Best Practices To Make Your Website Search Engine And User Friendly
Make Navigation Simple
An easy-to-use navigation improves the user experience and thus increases the click rates and engagement rates. While reducing the options may seem a little counterintuitive when the visitor is concerned but this can help direct people towards useful content. Rather than overwhelming the visitor with countless options and information, keeping it simple and easy to navigate can be crucial in improving the experience for your target audience.
Create A Plan
Any good design starts with a solid plan. For creating a successful and attractive web design you need to have sound strategies and a full-proof plan. Get away from your computer for need be and jot down the steps that you are gonna take on a piece of paper or a whiteboard. Get all your ideas down there so that you can always take a peek at them whenever you start designing the website. Also, when you pen down everything on a whiteboard, other members of your team and also have a look at what you’re planning to do and as such give their input as well. Also, instead of directly beginning to work on the computer if you first plan everything on board or paper then it will also be easy to make the changes then on the computer.
Place The Social Media Icons In The Footer
The social media icons should not take the center stage and instead of placing them in a prime location, place them in the footer. This is because, you make a lot of effort to direct the audience to your website and if you place the social media icons in a prominent place, then the people will only visit your website to leave it and rather get redirected to the social media pages and all these efforts will be for nothing. When people are on your website you want them to stay there and learn and inquire about your products and services and not browse your social media posts.
Use Bigger Fonts
Typography is an essential part of any web design, and as a designer, you need to ensure that the fonts are easily readable and the important things stand out. Increasing the font size makes it easier for everyone to read the content, keeping the fonts in the headings much larger so that the important message stands out as well.
Cut Back On The Slideshow Theme
The slideshow theme of web design has become fairly old and it was quite a hit when it first came but not anymore. The idea behind the slideshow section on the homepage was to fit in as much information as possible in the homepage. While this is not a bad idea, the problem with it is that many people do not spend the amount of time required to read all the slideshows on the page and as such all your messages might not reach your targeted audience. On the homepage, promote the most important thing and ditch everything else. You can create separate pages for all the other information and snippets of information will keep your visitors interested to explore more.
Use Grayscale For Design
If the web designer in your digital marketing agency first builds wireframes before moving to the visuals then starting with grey shades is a good way to start. Convert the wireframe into grayscale and then you can go about adding the visual designs like photos, etc, and then slowly add colors to one element at a time. This will allow your website to look minimalistic and professional and not too over the top regarding its design.
Discard Sidebars
Sidebars were quite popular in the last decade, especially for blogs and it is a very widely used design trend. But adding sidebars can be quite distracting when the design is concerned, when you remove the sidebars, the targeted audience pays more attention to the content and even directs some of them to the call to action button at the end. Removing the sidebars can increase the click rate on your blogs and also on the call to action button.
Do Not Fill Every Empty Space
All the space on your website doesn’t need to be filled up by something. Even though you might think the opposite, leaving some whitespace can make your website look more elegant and every element will seem to flow naturally. There are many website designing companies in delhi that try to cramp a lot of information in a small space but this is not a good choice. You need to give your website design space to breathe and make it easier for the visitors to find everything on your website.
Use Pinterest For Mood Boards
When you’re initially designing the website, you will surely look for inspiration and you will need a place to collect them so that you can review them later on. Pinterest is a great software for collecting data for later use. You can use Pinterest to create various mood boards be it for colors, textures, patterns, layouts, and sample designs. Also, with Pinterest, you can take a look at the mood boards created by other designers as well and gather inspiration from them.
Include Web Fonts In the Corporate Style Guide
Adding web fonts in your corporate style guides gives your website the same authority as that of corporate documents and collaterals. If you haven’t yet added web fonts then you need to start looking for ways to add them to your website. You can make use of Google fonts to look into this and once you find a suitable web font, demark its usage in your corporate style guide so that you can repeatedly use this font online.
Use Nature As Color Inspiration
If you are failing to find any inspiration for the right color palette, then you can always resort to nature. Take your camera on a day out and click the most beautiful natural sceneries in your area and you can then use a color picker tool to select a color that you like. You can also look up landscape photos on the internet to find some color inspiration.
Creating a beautiful website that the audience likes is quite a big task. By enhancing your web design skills and knowing the right elements to use, you can create stellar websites for your clients.
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