On-page and Off-page optimization is part of search engine optimization work. Both play a different role in search engine optimization. In this article, I will talk about the difference between on-page and off-page SEO.
Let’s jump into the deep:
What is On-Site SEO
On-site SEO is the most important part of search engine optimization. It improves the user experience. On-site optimization is both for the search engines and users. It contains title, Meta tag, Meta description, URL, image, content optimization, and internal link building.
Importance of On Site SEO
In search engine optimization, there are 3 main categories of works; on-page, technical and off-page optimization. Out of the above works on-site optimization plays the most vital role in SERP ranking as search engines show the most relevant topic on the top of the SERP.
Perfect on-site optimization means properly doing keywords research, title, Meta tag, Meta description, content, internal links, image, etc. so that search engines get noticed that your content is the most relevant in a particular search topic.
How to do On Site Optimization
There are several steps you have to follow for doing on-page optimization, such as
- Keywords research
- Creating high-quality, informative, plagiarized free content
- Using keywords in the head tags H1, H2, H3, etc.
- Image optimization
- Using relevant images, infographics, videos, etc.
- Use keywords in the Alt text of the images
- Relevant category and Meta tags are needed
- Try to use keywords in the Meta tag
- Use keywords in the Meta description
- Meta description should be within 160 characters.
How On Site Optimization Plays Vital Role in the Search Engine Optimization
We all know that search engines always show the most relevant search result on the top of the SERP. When an SEO expert or SEO professional uses the above techniques for on-site optimization, the search engines are getting signals for the specific search query from that website. After indexing the page or the post, the search engines’ bot checks the content for the relevancy of search queries. If they find that the contents are relevant to a search query then they rank it on their SERP.
What is Off Site SEO
Off-page optimization is nothing but building traffic funnels. Off-site optimization performance depends on building high-quality traffic funnels. You will get more human traffic when you can create quality links.
Importance of Building Traffic Funnels
Just think, you have built a website with high-quality content and perfect on-page optimization. But search engines take 8-12 months to understand a new page. Within this time your site will not get any traffic if you don’t do off-site optimization.
Off-site SEO improves your website’s trustworthiness, domain authority, domain rating, and online visibility.
Online visibility plays a vital role in ranking on the SERP
How to do Building Traffic Funnels
We all know that link building is the main work in off-site optimization. Off-page optimization is strategic work. Before building a traffic funnel you have to make a strategy for off-page optimization.
For example, if you are working for a construction business website located in the USA, then you should create links from construction-related sites in the USA. On the other hand, if you are working for a travel website or food blog then you should create backlinks from travel-related websites or food blogs around the globe.
Here I’m sharing some links category that is valuable to the search engines as well as can generate traffic:
- Profile links
- Business listing
- Directory listing
- Social bookmarking
- Guest posting
- Video submission
- Image submission
- Web 2.0
Now I will present you a comparison table of On-site SEO vs Off-site SEO. It will help you to understand the difference between on-site and off-site optimization.
Difference Between On Site and Off Site SEO
|On-Page SEO||Off-Page SEO|
|You have to work on the website that you want to rank||No need to work on the website that you want to rank|
|Need admin access for on-page SEO||Don’t need admin access for off-page SEO or link building work|
|High-quality content is the key to on-page SEO||High quality and traffic generating backlinks are the keys to off-page SEO|
|In the on-page SEO, you have to work on keywords research, creating high-quality content, optimizing title, URL, Meta tag, Meta description, etc.||In the off-page SEO, you have to work for creating high-quality traffic generating backlinks|
|Without off-page SEO, you can rank with high-quality on-page optimization work.||Only off-page optimization can’t rank a website|
|You need to have basic knowledge of coding for doing on-page SEO.||You don’t need to have any coding knowledge|
|If you can do perfect on-page SEO, your bounce rate will be reduced||Off-page optimization doesn’t have any role to reduce bounce rate|
In search engine optimization, on-site, off-site, and technical optimization, all play a very important role. Without the equal contribution of the above optimization work, one website can’t rank on the top page of the search engines for a long time.
So, when you will work for ranking you have to do on-site, off-page, and technical optimization. You should have enough knowledge of all the optimization techniques for becoming an SEO expert.
Yeah, you can rank a keyword with only on-page SEO if the keyword difficulty is easy and your on-page optimization work is top-rated.
It is not a good idea for taking complete SEO projects that depend on on-page SEO.
Yeah, you can work in the marketplace with on-page or off-page SEO skills.