Social media optimization.
The purpose of social media optimization (SMO) is similar to that of search engine optimization (SEO) in that it aims to enhance website traffic and awareness. In general, social media optimization refers to improving a website and its content in order to encourage more users to visit the site and post links to it on social media and networking sites. In this article, I have shared my book marketing and social media marketing strategy.
Let’s jump into the deep:
SMO involves finding content on social platforms that work for your company and repeating its success. It’s easy to say. To do this, figure out what content your audience is looking for, see where it fits in the social media space, and finally execute (and re-evaluate) your strategy. You may find this a process similar to search engine (SEO) optimization. Great similarity? The goal of get your content to more people.
If you just write because you like it, then you don’t have to worry about book marketing. However, if you self-publish and want to be read by as many people as possible within your target audience, you need to learn an additional book marketing skill: how to do successful book marketing. Effective book marketing requires initial planning and effort, so it helps to clarify your goals in the first place.
For authors, book marketing basically involves reaching and engaging your target audience by sharing more about your book with yourself. It’s really as easy as communication. But it comes with work. In this article, we’ll share 5 book marketing ideas that will help increase your target audience’s awareness of the book and sell more books. Some suggestions, such as entering metadata, are specific to the book publishing process and require little additional work. Keep your goals in mind and use the same discipline you do in your writing in your book marketing plan.
How to sell a book?
If your book is a 375-page novel, $16.95 is an acceptable price. The majority of average-sized commercial paperback novels cost between $13.95 and $17.95. However, this range is true for most books; always do your homework and price your book appropriately based on comparable works.
1. Have your own blog or website
You can help potential readers find you before you even finish writing your book. Update your website with articles that appear in organic search results for your book marketing. For example, if your book is all about managing emotional health, it covers the latest scientific developments in the field and spreads the insights from your book into it. If your book is about fiction, you can check out the most popular books and memorable characters in the genre.
As you get closer to the release date, you can draw attention to the book with contests and book gifts. Publish high-quality content that encourages your target audience to subscribe for updates. If your site is about a year ahead of your book’s release date, you’ll have time to build a massive mailing list and improve your site’s rankings.
2. Increase your online presence and spread the word about books.
There are several ways to increase your online presence for successful book marketing. For example, post articles on popular, high-traffic sites, post on forums discussing book-related topics, or interviews or guests who introduce you to popular sites or blogs for your book advertising. Remember to include links to your website and books you wrote or are writing in your signature essay.
3. Social media.
Make an author page on Facebook and an account on Twitter for your book marketing. Watch which posts and promotions get the most likes, shares, and retweets, and use these insights to increase your social media following and get better engagement.
4. Learn from the most popular books in your genre – what helps them sell?
Check out headlines, cover designs, and typography to see what fits your genre. Choose what you like the most or what you don’t like at all, and think about the reasons for each reason.
There are many benefits to studying the best books. When you read their reviews, you come across words and phrases that connect and characterize your target audience. You can include this in your book’s metadata description to help your target audience find your book through search queries.
Be mindful of balanced and insightful comments as you go through the process. You can add reviewers to your candidate list and request a review when your book is ready.
5. Get Book Reviews
One of the easiest ways to get new book reviews is to contact reviewers of previous books with free copies and polite requests.
If you’re a first-time author, you can search Amazon’s top reviewers and include people who have reviewed books in your genre on your shortlist.
Amazon does not support reviews for pre-order books, but if you publish a paperback version of the book and link it to an unpublished eBook, all reviews published on the paperback will be copied to the eBook. Therefore, your book can receive social proof as soon as it is published.
How to Make $170,000 in 6 Months with Social Media Marketing?
Suppose someone buys a program or product from you online. They fill in all credit card details and complete the transaction completely. They have officially become members of your plan.
You can offer upsells before you take them to the purchase appreciation page. In the same interaction, it gives new buyers the opportunity to buy again. It’s cool, isn’t it? Summarizing Upsells Three important things to consider when doing upsells: What is the best upsell you can offer compared to the program you just sold? How do you set upsell prices?
Upsell process. I’m not an upselling expert. I’ve been in business for a while and have only recently started using them. However, the success I’ve experienced shows that certain processes are important to Upsell’s overall strategy. PROMOTION EXAMPLE A recent promotion, “Converting Webinars,” welcomed over 1,000 new members to the program in less than two weeks. That alone is great.
But even better, 58% of these new members bought the upsells I offered! This generated an additional $170,000 in revenue. This is how I design upsells – product and process. I’ve made a product that perfectly complements the program I’m selling.
In this case, it’s a set of 5 slide templates. Webinars require slides. Buyers are able to get five unique and sophisticated looks for their presentations. Plus, the setup process just got easier. We’ve fixed the price of the template pack but offer buyers three different options.
You can buy the pack in one go, split your purchase into two payments, or buy two templates of “light” packs. I have configured offers for many strategies. The mechanism is as follows. If someone sees the offer and buys 5 decks at full price, they won’t see the 2-pay offer or Lite. You won’t see the Lite version unless you reject the first two offers. Find out how it works based on the behavior of potential buyers. I also learned more about audiences. Learn more about how to create upsells (using the idea of stealing welcome) and configure offers on podcasts. Also, there is one thing you don’t want to do when creating an upsell. I also shared the “don’t do it” details on the podcast.