You can see many contents regarding how to get traffic to your website because every website owner wants traffic. Most of the website’s admin consider that more traffic means more success. But the actual scenario is not that. Until you get sales your website will not consider a successful website. If you get enough sales, no matter how much traffic you are getting. In this article, I will share some tips how to convert website traffic into sales and make your online project successful.
Let’s jump into the deep:
- Why You Can't Convert Your Traffic into Sales?
- Tips to Convert Website Traffic into Sales
- Get the Right Traffic
- Make The Website Simple
- Why You Are Special?
- Make Your Business Trustworthy
- Describe Your Products and Services in Detail
- Optimize Sales Funnels
- Write Sales Content
- The strategy of Call to Action
- Stop Directing Visitors to Your Homepage
- Freebies are Still Working
- Audience Segments
- Products Recommendation
- Encourage The Return Customers
- End Words
Driving significant traffic to your website is hard work. But it’s much more difficult to get sales and conversions from this traffic.
First, let’s see why you are getting traffic but failed to convert it into sales:
Why You Can’t Convert Your Traffic into Sales?
Attracting the wrong traffic is one of the main reasons that many websites can’t convert traffic into sales. For example, your niche is men’s running shoes. But you are getting women traffic. It means that so how you are attracting the wrong traffic and can’t convert it into sales.
Another important reason is traffic can’t find the products they are looking for. For example, your niche is an e-bike, and you are getting traffic who are looking for mountain bikes. So, you are not getting sales conversion from the traffic.
Many websites directed their traffic to the homepage. It is a wrong concept, because, traffic doesn’t want to stay on a page for more than 10 seconds. So, if the traffic lands on the page where you are selling their desired products or services, traffic will be interested to buy.
Many websites are using too many signup forms and pop-ups for their marketing or sales purposes. You need to use signup forms, pop-ups, etc, but using too many is not a good practice. It makes traffic annoyed and they don’t love the website.
You can see many websites that have good designs but are not user-friendly. Navigation systems are very difficult for the users on these websites. These websites can’t convert their traffic into sales.
Tips to Convert Website Traffic into Sales
Now you have already known the reasons why many websites are failed to convert their traffic into sales. Here are some hacks to convert the traffic into sales.
Get the Right Traffic
Getting the right traffic is very important for generating leads and sales. So, whatever product or service you are selling you have to know about your customers. Who are your customers, their age group, behavior, taste, etc. you should know before you reach out to them?
For example, if you are selling high-value mobile phones online and attracting Indian 18-24 years age group customers, your sales conversion rate will be very low.
Here you are attracting the wrong traffic. In India, high-value mobile phone consumers are mostly in the 35+ age group.
For getting the right audience for a target URL, you need to choose the right keywords. Selecting the right keywords is one of the most important points for attracting the right traffic and converting them into sales.
For example, If you are selling men’s shoes and your target keyword is “Best Shoes Under $100”; you will get women visitors also. Very few of them will buy from your online store. On the other hand, your bounce rate will be high when you will get women visitors to a men’s online store.
Make The Website Simple
Visitors always like simple and user-friendly websites. User-friendly websites always get high conversion. For example, if the traffic easily navigates on your website, they will search their desired products or services on the website. But, if the navigation system is difficult, then visitors will go back from your website.
Simple websites are also enjoyed high conversion and low bounce rates than to complex websites. If use too many images and videos, too many links to go to other pages, and too many navigations, traffic will not be happy to use the website and these types of websites never get high conversion.
Why You Are Special?
There are millions of websites around the globe for selling their products and services. If the visitors see the same things everywhere, they can buy their desired products from any website. So, you need to show why you are special, and what makes you special on your landing page. Your specialty should be easily visible, it should describe in bold and point.
It is not essential that you need to sell the products or services low price than your competitors. You can offer something special, such as free delivery, gift card, etc. You can also show your happy customers’ images on your website. Your customers will feel honored. Sales conversion will be high when the traffic can understand your specialty.
Make Your Business Trustworthy
Trustworthiness is an asset for any business. Businesses that are more trustworthy always get high sales. So, it is very important to make your website trustworthy. There are several ways to get customers’ trust. Here I’m sharing some tips to make your business trustworthy:
- Display customers’ reviews on your website
- Ask your customers for giving their feedback
- Display your Google business profile and Trustpilot profile on your website
- Get in touch with your customers regularly
- Regularly update your order and delivery status on your website and social media platforms.
When a new visitor visits your website and sees customers’ good reviews, he will feel that you are trustworthy and can buy his desired products and services.
Describe Your Products and Services in Detail
The product description is very important for the visitors for making their buying decision. For example, you are selling t-shirts online. If you provide a measurement chart with the sizes, fabric material, colors, wash care, print and embroidery materials, etc, your visitors can easily decide whether they want to buy these products or not.
On the other hand, if you provide only size range, colors, etc. visitors may decide not to buy the products as the visitors can’t understand measurements, fabric, etc.
Optimize Sales Funnels
Optimizing sales funnels is very important for converting website traffic into sales. Here I’m sharing some tips to optimize sales funnels:
- Make an eye-catchy landing page for your offers.
- Regularly update your offers
- Create problem-solving content
- Reduce the steps of conversion
- Participate in all occasional events with a special landing page. For example, create special landing page for WC Football, WC Cricket, and all popular events for better traffic engagement.
Write Sales Content
Sales contents are different from regular blogs and article. For getting better sales conversion, you need to create quality sales content. High-quality sales content can get more traffic engagement. Here are some tips to create quality sales content:
- Focus on a single point
- You should have a clear concept of your target audience
- It should be like you are telling a story to your friend
- It should be accessible, conversational, and concise
- Focus on the benefits of the product, not on the features
- Complete the content with a clear and compelling call to action
Example of Sales Content:
I have been suffering from obesity, doctors told me if I lose weight 70℅ of my health issues will be solved.
Every morning I decide to jog, but only walk after a few meters I stopped, there was something holding my feet.
I felt heavy and difficult to walk
In the beginning, I was thinking it was my weight but
One day I read about X shoes and I bought them immediately
The following day I was able to walk two miles
I was genuinely astonished!!!!
The succeeding day I walked 3 miles
And in a month I was able to lose 10 pounds
It’s total because of my comfortable shoes
It made me walk like a conjuring trick
If you want to try X shoes, please click the link
I might add, any photo or video of me fit and healthy.
The strategy of Call to Action
It is very important that you should have a clear concept of your goal. What action you are expecting from your visitors? As per your expected CTA, you will create it and place it on your blog. Your CTA button should be clearly visible to everyone.
For example, If you are expecting signup for newsletters from your visitors, you may place the call to action button on a pop-up. On the other hand, if you are expecting visitors to buy something, you may place the CTA button next to the sales content or in the middle of the sales content.
Stop Directing Visitors to Your Homepage
There are many webmasters who are directing their visitors to the homepage and this is one of the main reasons for failing to convert website traffic into sales.
For example, you want to promote your products or services by running a paid campaign on Facebook. And the goal is to get sales as many as possible.
In this case, if you directed the traffic from Facebook to your homepage rather than the particular product or service page, you will simply lose the number of sales.
Because many of your visitors will not go to the particular product or service page.
So, it is highly recommended to direct the visitors to the particular product or service page for converting traffic into sales.
Freebies are Still Working
There are millions of e-commerce websites are offering the same products such as T-shirts, Shirts, trousers, etc.
So, the first question is why visitors will buy products from you. What specialty do you have? Everyone wants to provide the best design, best service, and competitive price.
Here, freebies can help you to get more sales. You may offer free shipping, free trial, discounts, coupons, etc. for converting the traffic into sales.
All visitors are not the same. The simple reason is people are different. Their hobbies, behavior, language, location, occupation, etc. all are different.
You can’t treat everyone who is coming to the website in the same way. You should not offer the same product suggestions to everyone. If you do so, your site will face lower user engagement and a higher bounce rate and you will lose the audience.
You can get various benefits from audience segmenting such as,
- High conversion
- Lower bounce rate
- Higher traffic engagement
- Increased customer loyalty
Product recommendation is very important for getting higher sales. You should display your best-selling and popular products in one window. When visitors find the best-selling products, they will be encouraged to buy them.
Data shows that 35% of Amazon’s sales are coming from product recommendations.
You can also display the most viewed products, recently viewed products, and recently selling products as recommended products in different windows for getting more sales.
Encourage The Return Customers
Getting return customers is the strength of your business. The more old customers will give you more profit. You can encourage the customers to become an old customer by offering various benefits, such as:
- Bonus point
- Free samples
- Free Shipping
When your customers will become returning and old customers, your sales conversion rate will grow.
It is always more difficult to get sales than traffic. All the webmasters are focusing on getting traffic. But very few of them focus on converting the traffic into sales.
I hope this article will help you to convert the traffic into sales.