Many SEO professionals are worried about the future of SEO as AI is taking the places of many jobs. Every day I saw many questions regarding SEO future on Quora and Facebook. In this context, I will share my thoughts about how AI will change the future of SEO.
Let’s Jump into the deep:
What is SEO and How it Works
SEO means search engine optimization. When people search something on a search engine, the search engine displays the results. Naturally people visit the top pages of search results. SEO helps to rank target keywords on the top page of SERP.
Search engine optimization, is the process of improving the visibility and ranking of a website or webpage in search engine results pages (SERPs). The goal of SEO is to make it easier for people to find a website or webpage when they search for related keywords or phrases in search engines like Google, Bing, or Yahoo.
Search engines use complex algorithms to determine the relevance and authority of web pages in response to a user’s search query. SEO involves optimizing a website or webpage to align with these algorithms and improve the likelihood that it will be shown in relevant search results.
Here are some of the key factors that can affect a website’s SEO:
Content: High-quality, relevant, and informative content is one of the most important factors for good SEO. Content should be optimized for keywords and should be easy to read and understand.
Keywords: Keywords are words or phrases that users enter into search engines to find information. Optimizing content with relevant keywords can help search engines understand what the content is about and improve its visibility in search results.
Links: Links to and from other websites can also affect a website’s SEO. Inbound links from high-authority websites can signal to search engines that a website is authoritative and relevant, while outbound links to relevant websites can help users find additional information.
User experience: User experience, including site speed, mobile responsiveness, and user engagement, can also affect a website’s SEO. Search engines prioritize websites that provide a positive user experience, as this indicates that the website is relevant and useful to users.
These are just a few of the many factors that can affect SEO. By optimizing your website or webpage for these factors, you can improve your chances of ranking higher in search results and attracting more traffic to your website.
How AI will Change the Future of SEO
AI chat bots like chatGPT, Google’s Bard are now answering people’s questions. Using of search engines are decreasing and chat bots are increasing.
My prediction is that within the next few months, AI will become smarter and people will start using AI chatbots more instead of search engines. That is why the future of SEO is going to change.
Why People Do SEO for Their Websites
SEO helps to get targeted organic traffic. Ranking the target keywords on the 1st page of search engines is the most effective way to get organic targeted traffic. SEO is the best way to rank your target keywords on the 1st page of SERP. It also helps to build brand identity and trustworthy. That’s why SEO became the most popular field of digital marketing and people do SEO for their websites.
What will be The Future of SEO
The future of SEO is changing. After coming the ChatGPT, Bing Chat, etc. people are using chat bots for any kind of searching.
For example,
If you search the keywords “SEO expert in Bangladesh” on Google, you will find Md. Faruk Khan on the top.
On the other hand, if you ask to ChatGPT, it will give you different names and the results are completely different from Google.
As people are using chat bots more, you need to show your brand name, website to the chat bot’s answer.
The future of SEO will involve showing your brand or website on ChatGPT, Bing Chat, or Bard’s chatbot for the target question.
How the Future of SEO will Work
ChatGPT, Bing Chat and all other AI chatbots have their own database. When you ask any question, it collects data from its database and then answers.
So, you have to work for adding your brand/website to the AI chatbot’s database for target questions.
Artificial Intelligence (AI) is already having a significant impact on the field of search engine optimization (SEO), and it is expected to play an even greater role in the future. Here are some ways AI is likely to change the future of SEO:
More personalized search results
AI algorithms can learn from user behavior and preferences to deliver more personalized search results. This means that SEO strategies will need to focus on understanding user intent and creating content that addresses their specific needs and interests.
Greater focus on user experience
As AI algorithms become more sophisticated, search engines will increasingly prioritize websites that offer a good user experience. This means that SEO strategies will need to focus on factors such as site speed, mobile-friendliness, and accessibility.
Voice search optimization:
With the increasing use of voice assistants like Siri and Alexa, optimizing for voice search will become more important. AI-powered voice recognition technology will require SEO strategies to focus on long-tail keywords, natural language, and conversational content.
Content creation and optimization:
AI-powered tools can help businesses create and optimize content more efficiently. For example, AI algorithms can analyze search trends and suggest topics for content creation. This means that SEO strategies will need to incorporate these tools to improve content quality and relevance.
Greater use of chatbots:
AI-powered chatbots can be used to provide personalized customer service and support. This means that SEO strategies will need to focus on optimizing chatbot content to improve user engagement and satisfaction.
Research
In the future, SEO professionals will not focus on the keywords. They will focus on the questions people are asking the Chatbots.
On-page SEO
Quality and authentic information is the most important part of on-page SEO for now and forever. So, if you want AI Chatbots will add your brand/website to its database, you should have really very high quality and authentic information on your website.
Brand Marketing
We have already seen that AI Chatbots focus on brands. That’s why brand marketing is very important for including your businesses in AI Chatbots’ database.
Content Marketing
Content marketing will take the place of overall off-page SEO. The success of content marketing will depend on the quality, and brand value of the websites, where you are going to publish your content. For example, if you publish your content on TBN (Time Business News) as a content marketing strategy, and your competitor publishes on Forbes, definitely your competitor’s content will get more important to the AI chatbots.
All websites will not get importance from AI chatbots. Brand websites such as Forbes, BBC, Washington Post, Wikipedia, WikiHow, etc. will get more importance.
So, your content marketing success will depend on where you are going to publish your content.
End Words
Overall, AI is likely to have a significant impact on the future of SEO, and businesses that adapt to these changes are likely to enjoy a competitive advantage in search engine rankings. That’s why you should develop an SEO strategy for a successful SEO campaign
