Currently, SEO is a very important term. If you want to make a website worthwhile, proper SEO is mandatory. SEO is a huge topic. It is basically divided into three parts. All SEO activities can be included in these three segments. Among them, two of the most notable methods are technical SEO and on-page SEO. Many people are confused about these two issues. So we will do a comparative analysis between technical SEO vs on-page SEO.
Technical SEO
Technical SEO is the important SEO setup of a website, without which a proper connection between a website and a search engine will not be built. This process ensures that a search engine is able to crawl the website or that the site is properly indexed, and so on.
If anyone ever does on-page SEO and off-page SEO without technical SEO, there will be no benefit. Because if you don’t do technical SEO, search engines will not be able to know about the website. This will not increase the website ranking, and the number of website visitors will not increase. So technical SEO is very important.
Below are five important technical SEO practices we described.
1.Robots.txt File
A very important file of a website is the robots.txt file. Each search engine has a different web crawler, which constantly crawls all the websites in the world and stores them temporarily for indexing.
A website’s robots.txt file guides crawlers on what the web crawler can crawl. Any private page of the website or vulnerable link can also be avoided from crawling by adding some code in this file.
There are many tools online that allow you to build robots.txt files for your website. And in the case of WordPress sites, if you have an SEO plugin like Yoast SEO or Rankmath installed, a robots.txt file will be created for your website automatically.
So, if you face any problem with website crawling, first try to find the bug in the robots.txt file or change it.
2.301 Redirect
A website has many different redirect options. But Google only supports 301 Redirect. This redirect allows you to permanently redirect a new link from an old link.
As a result, as much authority or link juice as the old link has will be transferred to the new link. And visiting this link will immediately redirect you to the new link.
So, if you want to create a new page by deleting a page, don’t do that. If you redirect 301 from the old page to the new page, the link juice of the old link will be passed to the new web page through the new link.
301 Redirect can be easily done by various plugins in WordPress or you can use Yoast SEO.
3.404 Page Not Found
This is a very serious problem. If a page is suddenly deleted, but its link is indexed, then visiting that link shows an error, which is a 404 Error. Then that link is called a dead link or broken link.
If there are more broken links in a website then there is a problem with the SEO ranking of that website. So broken links should be removed or redirected with 301.
4. HTML Sitemap
Another important thing about a website is the sitemap. We usually use an XML sitemap, which is a crawler sitemap. And the HTML sitemap is the sitemap of the users.
Links to all the pages of a website, like branches, are on this HTML page. So if any user wants, he can go to any page from the HTML sitemap page very fast. This type of sitemap is usually seen on many large sites.
5. Mobile Responsive
Currently, most of the users use mobile. So it is mandatory for the website to be mobile responsive. As seen in most cases, the website shows very well in desktop mode but shows very poorly in mobile mode. This drops the user experience, increases the bounce rate.
Moreover, Mobile Responsibility Directly has an impact on SEO. The best way to solve this problem is to use Google’s AMP.
OnPage SEO
Onpage SEO means the SEO activity that is done within a website, which results in a search engine ranking that webpage for a specific term or keyword.
The better on-page SEO is done on a website, the higher the website will show in organic results and this will increase the number of organic visitors at a significant rate.
We will talk about seven important on-page SEO practices.
1. Title Optimization
The title of a website plays a very important role in the ranking of the website. It should be in such a way that people can understand what is on the page by looking at the title. The title must be a maximum of 60 characters. And make sure the focus keyword is at the beginning of the title.
With some kind of clickbait, visitors may be taken from the title, but this will result in a significant increase in the bounce rate on the website, which will have a negative impact on the website ranking.
2. Meta Tag Optimization
Meta titles are very important for a website after titles. The meta title summarizes the content of a webpage. If you write more than 150 characters, the meta title will not be fully displayed in the search engine. It is better to have focus keywords in the meta title.
While meta titles do not have a direct effect on rankings, they do have an indirect effect. For example, the more lucrative the meta title, the more visitors to the web page. Click-Through Rate will increase and will improve in ranking.
3. Keyword Cannibalization
Keyword cannibalization is a very bad thing for SEO. When multiple pages use the same focus keyword, it is called Keyword Cannibalization. Never do it. Try to use one focus keyword on each page. This will maintain the uniqueness of the page.
4. Search Intent
Keep an eye on whether your page content is satisfying to search intent. There are different types of search content, most notably Information, Transactional, Comparison, Navigational. Notice what kind of search intent your content is following and optimize your content accordingly. But never over-optimize the content.
5. Is Your Page Indexable?
After you do technical SEO. Now see what your page is being indexed. To check it on Google, type in the Google search bar, Site:example.com.
If you see that almost all of your pages are viewed, you will think that the web crawler is able to crawl your page and your page is being indexed.
6. Keyword Density
Keyword density means how often your content will contain keywords. Try to write the main keyword 3 times within 500 words. If the keyword density is high, Google can penalize your web page.
7. URL Length
The more relevant and short the URL of your website, the better. Try to build a URL in post name style, so that the title of the page with the main domain remains as a slug. By looking at the URL, you can get an idea about the content.
End Words
Many people think that technical SEO and on-page SEO are the same things. But that is not true. However, technical SEO and on-page are complementary to each other when it comes to ranking a website. If the two segments are done very well and in a legit way, it is expected that the SEO score and readability score of a website will increase at a significant rate.
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