Videos can drive more traffic to your website. It is one of the best content that can boost your ranking on the search engines. In this article I am sharing how videos boost your SEO ranking.
You’ve seen the video marketing stats, haven’t you? The staggering numbers on the stats show that online videos remain popular and will stay for such a long time.
Why is that?
It’s not because it’s a shiny new trend, but because this highly-engaging content provides easy-to-digest information than any other content.
While viewers can get both information and entertainment in a captivating way, marketers can benefit from video content; a better SEO ranking.
That’s what this article is for. We’re going to walk you through how video can bring you better ranking and sit in the top pages of search engine results.
Let’s dive in!
#1. Google Loves Videos
First of all, google is the largest and most popular search engine worldwide. That’s why you need to care about its preferences and algorithms.
That’s said, Google introduces changes to its ranking algorithm almost every day. No one knows for sure what the exact ways to be on the front page of the search results.
However, one thing for sure, Google prefers multimedia and unique content like videos to plain text-based content.
Therefore, including video content on your websites and landing pages can bring you more organic traffic. It means you can improve your SEO ranking.
#2. Videos Make Visitors Stay Longer on Your Site
Another ranking factor is time-spend. The longer visitors stay on your website, the lower the bounce rate you’ll get.
With that lower bounce rate, you’ll send a signal to search engines that your website is an authoritative and relevant one.
Since the average user spends 88% more time on a website with video, video can bring you up to a 105% increase in the time-spend on your site.
That’s to say, the more you create an engaging, thought-provoking video for your website, the more visitors are willing to spend their time just to watch the video.
And once you successfully engage them, you’d be able to give them a reason to keep coming back to your watch more and more videos.
#3. Videos Shareability Increase the Click-Through-Rates (CTR)
One of the reasons why videos are such highly-engaging content is that this format has an incredible shareability. You can distribute them to all your digital channels effortlessly– from your website to social media.
Now that almost everyone has at least a social media profile, it makes sharing your video content can pull more viewers in and bring you more exposure.
More and more people will watch your videos as you share it on social media platforms like Instagram, YouTube, Facebook, and Twitter.
What’s good for your SEO is those click-through-rates. Videos are such compelling content that sparks people’s interest. Therefore, they can’t help but click. That’s how you can get a boost on your CTR rate.
If your CTR is very low, Google will stop suggesting your site or pages to internet users. However, if it’s high, the giant search engine will definitely give it more reach.
#4. Videos Drive More Traffic to Your Website
If you share your videos on social media platforms, you can also include links with it. Those links can help you drive more qualified referral traffic.
For example, if you share your videos on YouTube, you can write captions on the description box and include some links to direct the viewers to your site.
Incorporating video content on your website can also help with your outreach and link-building strategy. The higher quality you put on the video, the more other sites will link back to you.
With those links from other sites, you can get a higher opportunity to get more views. And with the increased views, more valuable will appear to Google, which will only boost its potential to rank high in the search results.
Creating SEO-Booster Videos: The Best Practices
Not every video can improve your SEO: only the well-crafted and engaging ones.
Now, the question is: how do you create one that brings you the maximum result of your SEO efforts?
Luckily, we have some answers for you.
Below are some handy ways you need to do in creating a highly-engaging video that can bring you a better ranking:
Make It Short and Sparkling
It said that video could increase time-spend on a site because people can stay longer to watch the video until the end.
It doesn’t mean that you have to create a one-hour duration video and upload it on your website. Remember, you are supposed to create a video, not a movie.
In fact, a long duration of the video will bore the audience. Therefore, it’s crucial to make it concise and straightforward.
Try to provide the viewers with quick yet valuable information (e.g., explainer videos, product demos, etc.), so they have a reason to come back for more videos.
Obvious Call-to-Action (CTA)
What do you want the viewers to do after they watch your video?
Do you want them to purchase your product? Or visit your website? Or watch another video? Let them know by providing a clear CTA.
The CTAs can guide your viewers what they need to do after they watch your video. In essence, you’d be able to achieve your goals with it.
People are more likely to watch videos 1.5 times on their hand-held devices. It’s obvious why you need to design your videos mobile-friendly.
Try to include some captions or text on the screen to give mobile users flawless viewing experience.
By doing it, you can appeal to more internet users and gain more viewers and shares for better SEO results.
Don’t Forget the Keywords
Just like any SEO practice, video SEO requires specific keywords for a better ranking.
So, make sure you include keywords on the video title and descriptions whenever possible.
To make things easier, you can utilize some SEO tools like Ahrefs, SEMrush, or Moz, to find high-quality keywords for your videos.
Final Thoughts: Perfect Your SEO Efforts With Videos Today
When marketers are fighting for audiences’ attention, providing eye-pleasing content is key to win the competition. And videos are that one content you should consider creating.
It does not only provide you with an easy, light-hearted way to communicate your brand message, but it also higher your chances to sit on the top pages of the search results. So, start to create your video marketing strategy today and get the limelight you deserve!
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).