Content marketing is one of the most popular marketing techniques in this modern marketing world. Content marketing enjoys the highest lead generation and sales conversion rate. In this article, I will describe:
- content marketing,
- how you can do content marketing,
- benefits of content marketing
- Content marketing tools
Now let’s see about content marketing
What is Content Marketing
Content marketing is a marketing technique where marketing professionals give some massages about their products or services to their consumers using some content marketing tools.
Naturally content marketing is a marketing method where we describe the positive sides of our products or services through content marketing tools. It is a branch of digital marketing. We say about our products or services in writing, images, infographic, video, etc. in content marketing.
How You can Do Content Marketing
Content marketing is an art. Every product or service there is a story. You have to present the story to the consumers through the content.
For example; you are working for a shoe company. There are lots of shoe brands available in the market. So why consumers will buy your shoe?
You have to present a story in front of the consumers, so that, consumers feel that they should buy your shoes.
Example of the story: Just think you are a diabetic patient. The doctor advises you to do jugging for 60 minutes every day. But you can do jugging only 30 minutes and after then you feel pain at your leg. Now you read a blog where the blogger is telling that he is using the “X” brand shoe and can run 90 minutes and this shoe is very comfortable. Previously the said blogger was using another “Y” brand shoe and he couldn’t run 60 minutes. When you read it, you will feel you should try the “X” brand shoe and will buy it.
You may see the same content as video content on YouTube or any other social platform. This video content also can give you the same feelings.
The same concept or story can be presented by image, animated video, or infographic.
The consumers’ psychology is; actually they buy a story that is behind the product or service.
So, as a content marketer, you have to create a story that will be presented as a blog, image, infographic, video, animation, etc.
The success in content marketing depends on how you are presenting the story.
Benefits of Content Marketing
There are three types of consumers in the market.
- Some are buying for their needs
- Some are buying as others are buying
- People are buying because; they have seen it, now if they don’t buy what the salesman and other people will think.
The major percentages of the consumers are buying for their needs. A very few percentages are representing the rest of the two categories.
The consumers who are buying for their needs always buy a story that is behind the product or service. Every product or service has similarities with its competitors.
So, why they will buy your products?
They will buy your products or services because they like the story that you have presented in front of them and they keep trust in your story.
Content marketing can give you some amazing benefits for your business. Let’s see the benefits of content marketing:
- Increase sales volume
- Get Customers’ faith
- Brand promotion
Increase Sales Volume
If you can provide good content for the product or service, sales will increase automatically as most of the consumers are buying products or services by seeing their content.
Now you can tell that all the commercial organizations are promoting their products and services through content marketing. In this situation, how you can get a better result?
Your content should be unique, informative, true, and reliable. You should promote your products’ or services’ positive sides through your content. Don’t say anything else to your content that is not correct.
When consumers find that your content represents the real information of your products and services, your sales will increase.
Customers’ faith is the key to success in the business. Content marketing is one of the best ways to get customers’ faith.
When you represent the story of the products or services through content marketing, consumers keep trust in your content and start buying.
If you don’t say anything incorrect in your content, consumers’ faith will increase on your products and services as well as sales continuously.
Content marketing is one of the best techniques to promote your brand. Through content marketing, you can get consumers’ faith. When consumers keep trust in your products and services, they will buy and in this way your brand value will increase.
Content Marketing Tools
There are many tools to promote your content. Actually content promotion tools depend on how you have made the content. If your content is in written format and you choose video content promoting tools, you will not get good results.
You can make your content in following ways:
- Article writing
You can promote your content using the following tools where it adjusts the best.
- Blog post
- Email marketing
- Social media marketing
- Video streaming channel
- TV Channels
- Video-Sharing platforms
If your content is written, the blog post is the best way to promote it. You can publish your written content on blogs, news media, etc. as an article, press release, etc. Each day millions of people read blogs and news portals. If you publish your content on the top-rated blogs, you will get millions of visitors. They will read your content and if they find quality and informative content, they will buy your products or services.
Email marketing is a very effective content marketing tool for the targeted audience. You can send your written, infographic, image, animation, video, etc. content to your targeted audience through email. Though you will not get many visitors from email marketing, it can give you good sales return.
Social Media Marketing
Nowadays social media marketing is very popular as it can generate the most traffic. You can publish all types of content on social platforms. Every day millions of people use social platforms. So, you can reach more audiences through social media marketing.
If your content is really very good quality and informative, you can get very good results from social media marketing.
The podcast is just like an online radio platform. You can develop your audio content for your products and services. Now just publish your audio content. Those who will listen to your podcast, they may become your customer if your content is interesting.
Video Streaming Channels
You can find many online video streaming channels including Amazon prime video, Apple TV, etc. All these channels now are very popular. You can telecast your video or animated video content through these channels as a paid advertisement. When the viewers will see your video content, they may be interested to buy your products or services if your content quality is good and informative.
TV channels are a very old platform for telecast your video content. You can make video or animated video content and promote it on the TV channels. The viewers of these channels may be interested to buy your products or services when they feel that your products and services are good.
You need quality and informative content, so that, the viewer feels to buy the products.
Video Sharing Platform
Video-sharing platforms like YouTube, Vimeo, TikTok, etc are a very famous social platform for sharing your videos. You can make a real video or animated content for your products or services and publish them on the video-sharing platforms. You can get millions of visitors from these platforms and many of them become your customers.
It is said that content is the king. If you can really make good quality and informative content and promote with the right tool, your sales will boom. In content marketing, content, and tools both are equally important for getting benefits.